Our Work » CDW Video
Customized video gives you the power to reach a niche audience. TMG helps you build relationships using professionally produced, relevant content distributed online, at meetings and conferences, and as promotional material.
Industry:
Technology
CDW Video
CDW's custom video campaign lets it reach out and touch customers
CDW provides technology solutions for business, government, education and healthcare and is a top reseller of more than 1,000 brands of technology products. Ranked

No. 38 on Forbes’ list of America’s Largest Private Companies, CDW sells nearly every type of technology hardware and software, in addition to providing several implementation services to its diverse and large global client base.

Objectives:

  • Show the breadth of CDW's technology expertise and capabilities.
  • Position CDW as a provider of solutions, not just a technology product supplier.
  • Engage and retain its best customers while also attracting new customers.
  • Keep CDW top of mind when IT managers make technology purchases and buying decisions, driving sales.
  • Expand its reach beyond its best customers and create buzz about CDW among potential new customers.

Custom videos tell compelling real-life stories with CDW products

Strategy:

TMG creates high-quality branded videos to bring the stories of CDW customers to life. The EdTech, BizTech, StateTech and FedTech videos target senior information technology chiefs and program managers in education, business and government who set the buying plans for IT, develop policies and implement technologies. Videos:

  • Tell real-world stories with real-world users, highlighting CDW products in use, without the appearance of advertising.
  • Provide a way to showcase CDW as a thought leader and expert, bringing solutions to the customer’s problems.

Custom videos lead to sales that more than pay for the investment

Results:

Professionally produced, compelling videos on CDW websites:

  • Increase customer engagement.
  • Position CDW as a solutions provider.
  • Provide useful information to the viewer.
  • Serve as a powerful tool for the sales team.

“CDW’s integrated tech content marketing program has become a key part of the company’s content strategy. They play an important role in our marketing and sales efforts, and provide valuable resources for our integrated digital and print approach to delivering information to existing and prospective customers."
Ryan Petersen, Editorial Supervisor, Marketing Communications
CDW Corp.