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ASAE video
ASAE and TMG produced an online video news series to engage members
The American Society of Association Executives (ASAE) & The Center for Association Leadership are the voice of the association profession, with more than 22,000 association CEOs, staff professionals, industry partners, and consultant members as members. Recognizing the increasing importance of video programming, ASAE & The Center asked TMG to produce an online video news series that would engage their members and bring in advertising. The resulting “This Week in Associations” is an interview show that tackles topical and timely issues association executives face, including how to manage volunteers, making your association global, association technologies, and lessons from leaders.
TMG provides top-quality, turnkey video production services
TMG’s staff of veteran news producers, crews, and editors provides ASAE turnkey production services, from preproduction and scripting through voice-overs, sets, graphics, music, and postproduction, using all the elements of sound, b-roll, captioning, and rhythm to engage and impress ASAE’s audience to take action. TMG works with ASAE to determine the appropriate angle for each story, and preps the guests to ensure that viewers are provided with valuable “takeaway” from each piece.
The advertiser-supported series positions ASAE as the thought leader
“This Week in Associations” helps position ASAE as the industry thought leader by adding engaging, network-quality programming to its web site. Advertising supported, the show demonstrates that associations can successfully use quality video programming to control the migration of advertising revenue to the web. “This Week in Associations” marries nicely with the growing number of user-generated videos on the ASAE site as the organization begins to build a substantial video content library. With the acceptance of online video growing exponentially, TMG continues to work with ASAE on enhancing its video strategy.
“There is no question that online video will soon be an important vehicle for associations to communicate and educate. TMG is in the forefront of this new medium, and we are happy to be partnering with them on 'This Week in Associations' as well as on our overall video strategy.”
John Graham, President & CEO
ASAE