Our Work » Hilton Grand Vacations
Industry:
Travel
The high-quality print magazine communicates with members

Hilton Grand Vacations Company (HGVC) wanted to revamp its existing newsletter and create a high-quality print magazine to communicate regularly with its 127,000+ members.

Hilton Grand Vacations develops, markets and operates a system of brand name, high-quality vacation ownership resorts in Orlando, South Florida, Hawaii, New York City and Las Vegas. The challenge was to create a publication that positioned HGVC vacation options as comprehensive—offering the right property for all occasions.

Members think about vacations in new ways after reading Grand Times

TMG created a quarterly, high-end magazine that targets the needs of HGVC and its members. In Grand Times, the editorial provides fresh looks at, and insider information about, the various resorts and destinations. The text is written to make the membership benefits immediate and accessible, and to help members think about their vacations in new ways: spontaneous, short-term trips as well as longer, big-event excursions. The images are selected to convey a very specific vacation lifestyle appropriate for the demographics of the member base.

Vacations and cruises sell out quickly and member response is high

Members now receive a quarterly, award-winning magazine that showcases the resorts and other unique vacation experiences. As a result, after the mailing of each issue, the call volume increases for the Hilton Grand Vacations Company and members’ use of their club points rises by an average of 3.5 percent. When the first-ever member cruise was announced in the magazine, it sold out within six weeks of the issue's release—a direct result of the publication’s content and distribution strategy.

"TMG team members provided savvy insight, creative solutions, and targeted results, serving up just the right blend of technology and teamwork to make their Washington, D.C., operation seem as though it's just down the street from my Orlando office."
Elena Norman, Senior Director of Communications
Hilton Grand Vacations