Our Work » JCK
Industry:
Luxury
jck custom magazine
jck website
JCK wanted to deliver must-have information and inspiration to the jewelry industry.

JCK magazine has been the voice of authority in the jewelry industry for more than 140 years. But with new magazine and online competitors cropping up, it was losing market share.

Radical changes were needed. TMG brought in a SWAT team of editorial and design visionaries, hired many of the existing JCK staff, opened an office in NY, and went to work.

Objectives:

  • Produce in 11 weeks a 100% “reimagined” magazine that would convey a powerful message of vision and forward-looking authority.
  • Support and enhance the brand’s established reputation for delivering definitive, trusted industry coverage.
  • Redesign JCKonline.com to integrate the magazine, JCK Las Vegas trade shows, and an online marketplace.
  • Boost declining revenue.

Compelling content coupled with a fresh, clean design captivates the audience.

Strategy:

  • Change every element to reflect the ambitious, newly integrated, long-term vision and strategic goals for the print and online brand.
  • Redesign from cover to cover to look and read like “The Industry Authority.”
  • Debut the all-new “reimagined” issue of JCK and JCKonline.com at the 20,000-attendee JCK Las Vegas 2010 show.
  • Engage customers and extend the brand through vibrant online video, social media, and e-newsletters.

JCK is now building momentum and gaining market share.

Results:

JCK has the ideas, research, and collateral it needs to sell powerful integrated packages.

  • Advertising sales in the relaunched first issue showed a 40% growth over the previous year, and the magazine continues to gain market share.
  • E-newsletters, which enjoy a 35% open rate, are sold out.
  • Online revenue is up 200%.
  • JCK Las Vegas show booths sold out in 2011.
  • JCK has regained its undisputed spot as the industry authority for the jewelry industry.

"JCK magazine, with its long history of leadership in covering the jewelry industry, joined now with the JCK show becomes a unified brand. Selecting the right partner was critical for us, as the magazine and JCK online had to retain its journalistic integrity. TMG has exceeded our expectations about what was possible with the reinvention of JCK magazine. What's more, they did it in record time."
Nancy Walsh, executive vice president
Reed Exhibitions