advertising sales & marketing support

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We provide the smarts to increase your revenue and market share.

If advertising is part of your branded publishing initiative, we know how to increase your revenue and market share. First, we develop the overall brand strategy. Half the battle is increasing the quality of the content for print and online efforts, which is our forte.

Advertising sales and marketing are a core competency of TMG. And we provide the marketing know-how needed to ensure success.

custom media ad sales
our advertising sales & marketing support services include:
Advertising Sales Strategy
We focus on audience demographics, editorial environment, endemic and nonendemic advertising, pricing, added value and more. It often turns out that the revenue strategy informs the content strategy, and we look at how online and print can increase revenue together. We also measure results across platforms.
 
Marketing Support
From media kits to sell sheets, PowerPoint presentations to new product development, TMG provides all the smarts to generate new advertising revenue.
 
SPONSORSHIPS
Our products are often geared to niche audiences that are attractive to advertisers, and TMG crafts sponsorships so that the audience, the print and online products, and the advertiser/sponsor interests are all optimized.
 
DIRECT SALES AND REP/FIRM MANAGEMENT
TMG’s in-house publishing experts can hire a specialized team to sell your advertising or we can manage and provide marketing support for an outside firm.