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The World Triathlon Corporation is hoping the third time’s a charm for former publisher John Duke, who will head a new triathlon magazine set to debut in July called Lava—the namesake comes from Ironman’s roots. Duke previously spent 14 years as publisher of Triathlete Magazine, and recently left his position as senior vice president of the Print Media Division for Competitor Group. The new
Diamond In The Rough
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College admissions are getting more and more competitive by the year. No longer do high SAT scores, athletic achievements, good grades or winning personalities guarantee admission to prestigious universities. This year, the admissions office at Tufts is allowing applicants to submit one-minute videos that “says something about you.”
The New York Times today reports that “For their videos, some
best practices
custom media tips
TMG's Director of Social Media lays out his guidelines for entering the social media world, engaging in the conversation, and tracking results.
Go viral, or target the exact audience you want to reach, through your online video. Your brand will benefit because of it.
As mobile devices get adopted by an increasing percentage of the population, publishers are working overtime to ensure their message is being heard...
Here are the six Rs every company needs to know about marketing to the blogosphere.
