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If you’ve ever been inside an elementary school library from the year 1966 onward, you’ve probably laid eyes on the phrase “Reading is FUNdemental” at one point in your life.And it is. Especially if you want to create good...
Lucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? Moderate a panel discussion that combined two of my favorite things: food and social media.In the hot seats were three very tech-...
Moving pictures can be dangerous. Witness video of me, circa 1988, clad in acid-washed jeans with a shock of hair resembling a dump truck in full tilt.Same thing applies to a new generation of video and the media machine it feeds every second of the...
Musicians do some crazy stuff. For example, they sit in a room, alone, and play scales: long sequences of notes — up and down, for hours. And they never enjoy it. Anyone who has lived with (or next door to) a musician can attest that these...
When it comes to digital media, competition can sometimes make writers turn into digital grinches. While it’s healthy to stoke friendly competition and take pride in your work, stonewalling and shoulder checking isn’t really necessary....
In the past year, social media was the vehicle that drove several high-profile careers off a cliff.Pro athlete Larry Johnson tweeted a homophobic slur that resulted in a fan petition calling for his removal from the Kansas City Chiefs. He was later...
The biggest roadblock for writers trying to perfect their voice isn’t using the correct grammar, proper spelling, or consistent syntax. It’s fear.One of my college professors once called me out for being too tentative in a story. I was writing a...
Guess what? It’s not all about you.Anyone who has ever played on a team knows that. And shortstops know it best.This idea is the fabric of his or her nature. While pitchers, outfielders, and catchers have received the lion’s share of the glory...
Top 10 lists are like new year’s resolutions. They seem great at first, but they quickly make you feel bored, hopeless, and like you’ve wasted your time.And that’s usually because they are filled with things you know you should do but can’t commit...
Betty Crocker found a great recipe for content marketing success. (I know, that pun was hard to swallow.)When food brand giant and cultural icon Betty Crocker, a brand owned by General Mills, wasn’t having success online they developed a digital...


