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There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff.This person would be on call to show people how use Twitter, set up a Facebook brand...
You’ve seen this before: a prominent clothing store knocks off an independent designer’s creation, and the community around that designer cries foul.That’s precisely what happened with jewelry designer Wendy Brandes, who found her popular “Swear...
While humanity has come a long way from the grunts and hand motions that turned into fire and food, how much of our potential for personal and professional interaction have we really tapped into?I asked my Twitter followers and Facebook friends...
A picture is worth a thousand words. I’m in marketing, and I can’t believe I just typed those ridiculously cliché words. But it’s a golden rule, especially when it comes to advertising campaigns.Here’s another one: Less is more.Minimalist...
If you haven’t heard about this new “mobile” thing, here’s the general idea…The thing about mobile is, mobile has been mobile for mobile mobile, with mobile and mobile leaving mobile with almost no mobile mobile! Ironically, mobile is mobile...
In college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud. This was my school’s Writing Center, and I worked there regularly—helping classmates with the often-arduous process of...
I’m a sucker for a good meal. Living in Washington, D.C., such an affliction can be a recipe for financial ruin. Nary a day goes by without another restaurant from yet another up-and-coming, as-seen-on-TV celebrity chef.My girlfriend, bless her...
There’s no such thing as a stupid questions, only stupid answers. And any answer to this question other than a resounding “no” is probably going to be one of them.Faced with pressure to generate pageviews, content managers have...
There was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product.In the immortal words of former NFLer and ESPN football analyst Keyshawn...
As journalists, writers and editors, we’re told every day to “think outside the box” and nurture our creative drive. We think of brilliant covers, witty headlines and turn useless jargon into poetic prose.But what happens when an innovative thought...
