TMG's Director of Social Media lays out his guidelines for entering the social media world, engaging in the conversation, and tracking results. read more
As mobile devices get adopted by an increasing percentage of the population, publishers are working overtime to ensure their message is being heard on this quickly emerging distribution channel. Use these mobile publishing best practices to stay... read more
The age of selling ink on paper is gone, replaced by selling relationships and advertising experiences. Your sales team should think like their clients. Here's how. read more
Maybe you’re so focused on what you are doing now that you’re missing the big picture. Your stakeholders might embrace new web products. Here's a look at what you could be doing. read more
Carefully consider all the pieces that make up your final product. Paper stock, high-impact covers and cover lines, clear writing, original photography and more. Here's how to keep it all above par. read more
Advertisers need it. They want to differentiate themselves in an increasingly competitive and niched market. And, they want to be relevant to multiple market segments. Here's how to optimize their reach and relevance. read more
Before committing your resources, become a contributing member of an active community in your industry. First-hand experience will help you to get an in-depth feel for the give and take of discussion. Here's how to get started. read more
You've got more freedom with work published before 1923, but not with more current content — like that posted online every day. Learn what should be left alone, and what's up for grabs. read more
A strong cover takes three ingredients — a powerful story, a compelling image and a benefit spelled out for the reader. Here's how to make sure every cover you produce sells. read more
A great place to explore the creative things other magazine publishers are doing is on a site called Widgetbox. Learn about this and other widget resources and tricks. read more
Here's how to make your specialty visible to search engines by choosing relevant keywords from the strings of search terms used by your target audience. read more
By creating a blog in conjunction with your magazine, you have a way to shape the online conversation. Here are a few pointers for getting your blog started. read more
Make a list of your specific reasons for your redesign and a list of specific ways to address each of them. Then, check out this guide for more tips to get started on a revamp. read more
You have the best content, thought leaders, and audience. Here's how to help your readers/users and demonstrate that you are on their side in these challenging times. read more
2008 will be the year that publishers execute full integration not just of print and online, but of content (blogs, podcasts, webinars, etc.) and advertising. Here's a lesson on integration. read more
Surveys are good ways to learn more information about your reader engagement. Here's how to determine what your members want and how you can meet their needs. read more
Create content that is authoritative, practical and so focused that your e-newsletter earns a reputation as the best way to get and stay up to speed. Here's how. read more
From tweets to Twitter streams, take time to learn the lingo and how Twitter works. Here are tools and resources for everyone from the beginner to the Tweet-novice. read more