What We Think » Best Practices

best practices

Read these guides for effective, out-of-the-box tips on custom media trends and topics.

 
Best Practices for Social Media
TMG's Director of Social Media lays out his guidelines for entering the social media world, engaging in the conversation, and tracking results. read more
Best Practices for Online Video Distribution
Go viral, or target the exact audience you want to reach, through your online video. Your brand will benefit because of it. read more
Mobile Publishing Best Practices
As mobile devices get adopted by an increasing percentage of the population, publishers are working overtime to ensure their message is being heard on this quickly emerging distribution channel. Use these mobile publishing best practices to stay... read more
Marketing to the Blogosphere
Here are the six Rs every company needs to know about marketing to the blogosphere. read more
Growing Ad Revenue During a Recession
The age of selling ink on paper is gone, replaced by selling relationships and advertising experiences. Your sales team should think like their clients. Here's how. read more
Maximizing Web Opportunities
Maybe you’re so focused on what you are doing now that you’re missing the big picture. Your stakeholders might embrace new web products. Here's a look at what you could be doing. read more
Winning Gold for Your Custom Media
Carefully consider all the pieces that make up your final product. Paper stock, high-impact covers and cover lines, clear writing, original photography and more. Here's how to keep it all above par. read more
Successful Advertising Packages
Advertisers need it. They want to differentiate themselves in an increasingly competitive and niched market. And, they want to be relevant to multiple market segments. Here's how to optimize their reach and relevance. read more
Social Media Best Practice Guide
Before committing your resources, become a contributing member of an active community in your industry. First-hand experience will help you to get an in-depth feel for the give and take of discussion. Here's how to get started. read more
Protecting and Sampling Online Content
You've got more freedom with work published before 1923, but not with more current content — like that posted online every day. Learn what should be left alone, and what's up for grabs. read more
High Impact Covers
A strong cover takes three ingredients — a powerful story, a compelling image and a benefit spelled out for the reader. Here's how to make sure every cover you produce sells. read more
Get Widgetized!
A great place to explore the creative things other magazine publishers are doing is on a site called Widgetbox. Learn about this and other widget resources and tricks. read more
Effective Homepage Best Practices
The purpose of the site should be obvious from the page’s design. Here's how to the make the entry point to your website captivating. read more
Search Engine Visibility
Here's how to make your specialty visible to search engines by choosing relevant keywords from the strings of search terms used by your target audience. read more
Blog Basics for Publishers
By creating a blog in conjunction with your magazine, you have a way to shape the online conversation. Here are a few pointers for getting your blog started. read more
Redesigning Your Magazine
Make a list of your specific reasons for your redesign and a list of specific ways to address each of them. Then, check out this guide for more tips to get started on a revamp. read more
Custom Media Survival Guide
You have the best content, thought leaders, and audience. Here's how to help your readers/users and demonstrate that you are on their side in these challenging times. read more
Custom Media Checklist
2008 will be the year that publishers execute full integration not just of print and online, but of content (blogs, podcasts, webinars, etc.) and advertising. Here's a lesson on integration. read more
Measure & Maximize Engagement
Surveys are good ways to learn more information about your reader engagement. Here's how to determine what your members want and how you can meet their needs. read more
Golden Rules for E-Newsletters
Create content that is authoritative, practical and so focused that your e-newsletter earns a reputation as the best way to get and stay up to speed. Here's how. read more
Maximize Event ROI
Research shows publications offer higher ROI than virtually any trade show trinket. Here are best practices on creating those event books. read more
Micromedia and Your Custom Media
From tweets to Twitter streams, take time to learn the lingo and how Twitter works. Here are tools and resources for everyone from the beginner to the Tweet-novice. read more