As a foodie, I was devastated when Conde Nast dropped the guillotine on Gourmet magazine last fall. But as a content publisher, my heart really broke when I saw this photo essay. The magazine had been publishing since 1941; it was a huge loss to the industry. I remember getting my final issue—morbid cover pear [...]
about the engage blog
The Engage blog is the companion to TMG Custom Media’s free monthly e-newsletter. We provide an outside view for the custom media publisher and update you on current trends, helping you become a leader in your field. Sign up for the newsletter and read this blog for out-of-the-box tips and relevant news information. If you get even one idea, we’d like to think Engage is worth reading.
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Aug 30th, 2010
A new monthly magazine dedicated to cooking and the food biz in St. Louis is dishing out a healthy serving of foodie fare. The publisher, Catherine Neville, is former editor and co-founder of Sauce Magazine. In her newest publication, the feature articles range from in-depth profiles of local haunts and new takes on basic cuisine, [...]
Aug 26th, 2010
You know it when you see it. It might catch your eye and prompt you to flip the pages. It might capture a famous person or an iconic moment and ask all the right questions. And sometimes … it might even make your jaw drop. Could it be the typography, the image, the colors, the [...]
Aug 25th, 2010
I have a fantastical dream of returning to Indiana and buying my hometown weekly newspaper. Nevermind that I don’t have the cash, it’s not for sale and that I’m firmly rooted in the DC area. I started in newspapers and continue to believe in them. Am I a dinosaur? In this age when newspapers are [...]
Aug 24th, 2010
Hi, I’m Becca. I’m a Gen-Y, Type-A, multitasking machine. I’m part of a generation that is expected to crank out quality work with frightening efficiency. We shave off the fat between idea inception and execution. We brainstorm in our sleep. We tweet. We write. We design. We produce. We respond to hundreds and hundreds of [...]
Aug 23rd, 2010
Every day, people from all over the world participate in risky behavior. We all know the dangers, we’re aware of what can happen, but we still don’t put an emphasis on getting tested before we engage in what is a daily activity for many. Of course, I’m talking about sending emails. For those of us [...]
Aug 19th, 2010
I‘ll burst your bubble early: people aren’t following your brand on Twitter because of your good looks. But they do want to know more about your products, services, and news about your company. And oh yeah, they love coupons and discounts. ExactTarget (an interactive marketing software company) recently released a survey that examined the habits [...]
Aug 18th, 2010
A targeted business magazine is making its debut in New England. MVB, published by North of Boston Media Group, is set to launch in October for the businesspeople who work and live specifically in the Valley region of Massachusetts and Southern New Hampshire. It adds to the roster of the media group, which has published [...]
Aug 17th, 2010
People will try anything to get attention. From publicity stunts, to false advertising, to straight-up lying, no stone is left unturned in the world of “how can I get people to pay attention to me?” I know from experience. When I was in high school, I played in a band. Our main way to drive [...]
Aug 16th, 2010
Different people have a passion for different things, but cheap stuff holds a place near and dear to everyone’s heart. So it’s no surprise that someone finally made a magazine dedicated to decorating, accessorizing, and stylin’ for penny pinchers. Enter Flea Market Style Magazine, debuting its second issue this February (the first one was this [...]
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