Data can be a double-edged sword.

On one hand, access to information can provide insights that assist in making decisions that help move your organization forward.

On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done.

Watch The Numbers Don't Lie...Usually

So where do we draw the line? How do we determine what data is useful? And how do we make sure we're drawing the right conclusions from the data we have?

Jeff Mascott, Managing Director of Adfero Group - a D.C.-based public relations firm - helps to answer these and other questions in this episode of Engage.

Check out our Best Practices for Data Collection and Management.

INDUSTRY BLOGS AND BUZZ

Geeks in Style

A few weeks ago, this self-proclaimed editing geek stumbled upon an unexpected gift: a styleguide for web writing. At first look, it seemed to be what I had been hoping my beloved The Associated Press (AP) Stylebook would become.Read more here.

Head(line) of the Class

still remember one of my favorite headlines with a chuckle: “Skywalkers in Korea Cross Han Solo.”

I was enticed to click the head after spotting it while browsing a news website. The headline is so clever that it actually seems like a no-brainer to use. Read more here.

Ask For a Date, Not For a Marriage

It’s pretty easy to get carried away when you’re excited about the possibilities of a potential relationship. You feel the connection. They’re just your type. And they even seem mildly interested in what you have to say. So then, of course, you pop the question. You ask them to marry you. And then they get weirded out, excuse themselves to the rest room, and flee – never to be seen again.Read about it here.

The Quality Hustle

Fast, cheap, good: pick two. You may have heard the adage, and it makes lots of sense applied to the world of media. We’ve already examined the exigencies of fast and relished the comforting ripples good can generate… but can cheap ever fit in with a quality ethos? Read more here.

The Dark Side I Sense in You

Once upon a time, I was in college studying about muckrakers, memorizing media law and crafting editorials that blasted the school administration. As I transitioned from a newspaper reporter to a health association editor, I was still a journalist, working to bring critical health news to my publications’ audience. But creating a print publication is not enough anymore. Read more here.

How Do You Have Time For That?

I have been wanting to write this post for a while. But I haven’t had time. I figured I’d do it eventually. Read about it here.

Who Are You and What Do You Do?

In our business, we get called lots of names: custom publishers, social media specialists, SEO gurus, email marketers, magazine designers, and maybe a few more that probably shouldn’t be published here.

And depending on who you ask and what we’ve done for them, you’ll probably get a different perspective on what we do.

But none of the labels listed above fully describe what it means to create custom media. And how could they? We are talking about custom after all. Read about it here.

Best Practices for Dealing with Data

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