Is your search engine strategy... optimized? In this issue of Engage, we focus on search engine optimization—it is more crucial than ever to make your Web presence known. Don't forget to check out the latest launches, and our video interview. If you get even one idea, we'd like to think Engage is worth reading (and now watching)!

industry buzz

Calling All Magazines
Magazines, such as Sports Illustrated and Nylon, have partnered up with YouTube to create brand channels on the video site, linking up reader audiences with millions of streams a day. Find out why YouTube wants even more partners...

iMobile Magazines
Online magazine publisher Zinio has introduced Global Newsstand, a service that will allow consumers to purchase thousands of titles online and for mobile download. Take a look at why Zinio thinks iMagazines will be a hit.

MPA's Digital Awards
The Magazine Publishers of America have announced the winners of their second annual Digital Awards competition; with categories such as "Best Website" and "Best Online Community," the competition "honors excellence and innovation of magazine brands on all digital platforms." Check out the full list of winners.

Disclaimer: Access to some sites may require registration.

diamond in the rough

Search Engines: Lost & Found

Search engines, like Google and Yahoo, have changed the way organizations connect with members, donors, and other stakeholders. Now, the search engines themselves are changing, with new algorithms that affect an organization's ability to be found and stay visible. According to Janet Miller, president and founder of Search Mojo, and our interviewee in this month's video, it's not just your audience who is searching; 70% of journalists use search to find story ideas. So, if you're optimizing your search engine strategy, your visibility will garner valuable opportunities to get press coverage and advance your organization's mission.

Janet on SEO—watch the video now

So what's the most effective way to be found by the search engines? The answer is content—custom content, relevant to your audience.

The ability to focus your media so closely on your mission and messaging gives you a considerable advantage as your audience and journalists self-select what they want to see. The more relevant your content—and the richer it is with keywords and phrases—the more visible you'll be to the people you most want to reach. Remember keyword-rich content is important in everything you do. A well-optimized press release, for example, can instantly command valuable attention at the Google News or Yahoo News sites.

What else can you do to make the most of your search optimization strategy? We have five recommendations in our new Best Practices Guide, Custom Media Raises Search Engine Visibility: 5 Best Practices

Connect    Custom Media Raises Search Engine Visibility

Engage    Do you have a search optimization tip that's been especially effective for your organization? We'd love to hear from you!

Grow!   

Share your tips...