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industry buzz
The Next Level of Personalization
Wired magazine, in an attempt to create buzz and connect with younger readers, has taken the term "custom magazine" to a new level. According to this article from The New York Times, the latest issue (themed: "Growing Personalization in Cyberspace") featured the subscriber's own photo on the cover. And that's not all. For the next two months, anyone can log on to Wired.com and create a personalized cover. In other news, check out this Ad Age article, which reports that Time, Inc. jumped into the digital magazine scene this week with their first online interactive version of People magazine. Click here to see for yourself. Thirty Seconds and Counting
As technology changes, so does the traditional advertising model and the viewing public it is so desperately trying to reach. According to this Washington Post article, the 30-second television advertising spot is dying off with the advent of YouTube, viral video, Flash and TiVo. And as consumers spend more time online and less time in front of the television, they "demand more from their advertising... they want information tailored for them, not a mass audience." LG Electronics and Billboard.com
This MediaPost article reports that LG Electronics and Billboard.com have partnered in a contest/campaign that promotes user-generated content created by synergy in media platforms. The contestants act as mobile marketing journalists who go to concerts, take pictures with their LG camera phones, and then post the photos and review the concert via their billboard.com blogs. Disclaimer: Access to some sites may require registration.
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OUT TO LAUNCH
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The latest magazine and web launches
The latest consumer magazines to hit newsstands, courtesy of Magazine Yellow Pages. Eliza  A magazine for "women who want to be stylish, sexy, and engaged in the world," this quarterly magazine covers beauty, lifestyle, entertainment, and of course, fashion.
FIGHT!  A mixed martial arts magazine that seeks to showcase "the sport's outstanding competitors and personalities in ways never seen before. FIGHT! is bringing the highest standards of Sports Journalism to the great sport of MMA."
make/shift  A bi-annual magazine that "creates and documents contemporary feminist culture and action by publishing journalism, critical analysis, and visual and text art."
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