Making the 2008 "List"
Mr. Magazine has released his annual list of the hottest magazine launches. Click here to see which new magazines are sparking conversation. You might even recognize a few winners that were featured in Engage! Also, take a look at the "10 titles that made the cut" in Advertising Age's annual "A-List" of magazine titles.

Copy and Paste
Scenario: One Web site publishes content and later finds it posted on an unrelated Web site (sans permission), resulting in decreased traffic to the original publisher's site and a possible loss of ad revenue. According to a recent study, "at least 1.5 times as many people are reading publishers' stories on third party sites than on the publishers' own sites." Is this happening to you? Click here for more...

Global Media Experts
Dan Abrams, a former anchor for NBC News, has recently put together a media consulting firm that will essentially "connect a global Rolodex of media experts with businesses that need strategic advice." This could be of particular help in the online world as the network will include both traditional journalists, as well as bloggers and media analysts. Click here to read more about it.

Disclaimer: Access to some sites may require registration.

industry buzz

Making the 2008 "List"
Mr. Magazine has released his annual list of the hottest magazine launches. Click here to see which new magazines are sparking conversation. You might even recognize a few winners that were featured in Engage! Also, take a look at the "10 titles that made the cut" in Advertising Age's annual "A-List" of magazine titles.

Copy and Paste
Scenario: One Web site publishes content and later finds it posted on an unrelated Web site (sans permission), resulting in decreased traffic to the original publisher's site and a possible loss of ad revenue. According to a recent study, "at least 1.5 times as many people are reading publishers' stories on third party sites than on the publishers' own sites." Is this happening to you? Click here for more...

Global Media Experts
Dan Abrams, a former anchor for NBC News, has recently put together a media consulting firm that will essentially "connect a global Rolodex of media experts with businesses that need strategic advice." This could be of particular help in the online world as the network will include both traditional journalists, as well as bloggers and media analysts. Click here to read more about it.

Disclaimer: Access to some sites may require registration.

diamond in the rough

Insider Tips to Make Your E-newsletter a Must Read

Are e-newsletters an effective way to communicate regularly with your online audience? Yes — but only if your e-newsletter is so irresistible that they can't wait to read it AND click through the links.

So how do you ensure your e-newsletter is a must read?

There's really only one secret, says Jason Nelson, vice president of sales and business development for FierceMarkets, a leader in B2B newsletters, websites, and other e-media. "It all comes down to having a strong relationship with your readers. You need to know them so well you can — in the most concise format — deliver content that's as essential to starting the day as their morning cup of coffee. It all comes down to content your readers need to have."

Watch Jason's video interview

But there are also some insider tricks! Jason notes that packaging content as Top 10 Lists, case studies, or "mistakes to avoid" adds value and visibility to an e-newsletter. So does putting story headlines up at the top. Subject lines are also important. In an exclusive interview, Jason offers more "must-read" insights as well as new technologies for boosting your e-newsletter's reach — and ROI.

What's your own biggest bang? From embedding video to using downloadable RSS feeds, there are plenty of technical bells and whistles you can use to add impact to your e-newsletter. But if you can't spend unlimited time or money, focus on making your content as accessible as possible. For example, depending on your audience, video may not be an "extra" — it might actually prove to be the most concise way to communicate a particular topic.

Measure, measure, measure! Carefully monitor your open rate, new subscribers, and unsubscribes. Regularly test subject lines. These metrics will help you continue to keep your e-newsletter at peak performance.

Want to make sure your content is "a must read?" Check out our new best practice guide:

Connect    Five Golden Rules for Great E-Newsletters.

Engage    Share your own E-Newsletter tips here!

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