The Magazine Group Rebrands as TMG

Growth of firm's digital and strategic services renders name change

Washington, DC (August 20, 2009) - After 28 years as The Magazine Group, the leading custom media firm and winner of 600 awards announced today that it will formally adopt its longtime nickname, TMG. When TMG opened its doors in 1981, it employed two editors - TMG founders Jane Ottenberg and Richard Creighton - who produced one magazine with a goal to provide high-quality editorial, design and production services to targeted audiences. Today, TMG produces 440 magazine and online products per year, reaching more than 200 million people. 

TMG has spent years innovating and evolving its services from print magazines to current offerings that include professionally produced and integrated online video and digital media, including web sites, social media, integrated media strategy and mobile applications. As the services grew, the name "The Magazine Group" started to feel a little tight at the seams. TMG remains passionate about magazines as they are integral to delivering content to targeted audiences and to driving revenue for its clients' 360-degree communications plans.

"TMG has always been a visionary company. As a leader in custom publishing, they were among the first to incorporate new media/digital strategies into what they offer for clients," said Lori Rosen, executive director of the Custom Publishing Council. "Their rebranding effort represents how the custom media industry is rapidly growing to extend branded content to all forms of media."

"We're not saying goodbye to The Magazine Group. We look forward to many more years of producing targeted magazines along with web sites, videos, e-newsletters and marketing services," said Jane Ottenberg, president, TMG. "While our name may be changing, our culture, values and commitment to provide the best content and customer service for our clients will never change."

"The service we provide our clients who have been with us for 28 years or 28 days remains the same - quality content that's well designed, engaging, educating and entertaining," said Richard Creighton, principal, TMG. "Our clients, employees, vendors and friends have been calling us TMG for years - we're just making it official today."

TMG is celebrating its new brand with a revamped web site (www.tmgcustommedia.com) that reflects TMG's emphasis on top quality, top design and top content. The new web site features videos, case studies, blogs and a summary of services.

About TMG:
As the quality leader in custom media, TMG provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Northwestern Mutual, Hilton and CDW; associations such as Consumer Electronics Association and the American Council on Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges and EDUCAUSE; and scholarly institutions such as the Brookings Institute and Aspen Institute. The firm has won more than 600 awards for its work.

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