TMG's Jane Ottenberg Asks You to Give Print a Chance in Folio: Magazine Column

Washington, DC — Jane Ottenberg, President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled "Give Print a Chance." Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work. In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry. Consumer magazines have certainly taken a hit but custom publications are on the rise - Ottenberg was recently contacted by two Fortune 200 companies in one week about starting a new magazine.

Dissatisfied that there weren't enough balanced stories on magazines, Ottenberg launched MagazineROIStories.com, a blog that is intended to celebrate successes coming out of the publishing industry. She invites everyone in the industry to participate and send their magazine ROI stories as well as use the community site for their benefit. 

"It's time to stop believing the doomsday blogs about the end of magazines and start fighting the naysayers. I say this only because quantifiable surveys show that people still like reading magazines. They still like the touch and feel. They still like to look at photos and strong typography. They still like to look at ads. Every week we get at least one legitimate call from an organization that wants to start a magazine."

About The Magazine Group

The Magazine Group is the quality leader in custom media and provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton and CDW; associations such as Consumer Electronics Association and National Association of Real Estate Investment Trusts; health organizations such as American Diabetes Association and Lupus Foundation of America; educational organizations such as National Association of Independent Schools and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. TMG Online Video, a turnkey video content service, currently works with ASAE and the Consumer Electronics Association. TMG Online Video offers turnkey customized video production and distribution services. The firm has won nearly 600 awards for its work.