JCK Magazine and TMG Featured in Folio:

Washington, DC (June 17, 2010) – Robert Newman, Art Director of JCK, was recently interviewed by Folio: in an article titled “Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines,” following the magazine's recent redesign, managed by TMG. 

Reed Exhibitions, which acquired JCK magazine from its sister company Reed Business Information, hired TMG to manage the publishing operation of the magazine, e-newsletters and website. The first assignment was to refresh the look and content of the magazine and online property, while maintaining JCK’s independent, authoritative voice.

Robert’s redesign tips he shared with Folio: are: 

1.    Package the magazine
2.    Create a sense of value
3.    Differentiate advertising from editorial
4.    It’s better to be clean than clever
5.    Think about how the reader reads the magazine
6.    White space is your friend – stop trying to jam so much on one page

Please click here for the original article.

About TMG:
As the quality leader in custom media, TMG provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Northwestern Mutual, Hilton and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 650 awards for its work.

About Reed Exhibitions:
The world's leading organizer of trade and consumer events, Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business. Every year it runs over 440 events in 36 countries, bringing together over 6 million active event participants worldwide. With over 2,500 employees in 35 offices around the globe, Reed Exhibitions serves 44 industries worldwide.

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