TMG Launches Hemaware.org for the National Hemophilia Foundation

Washington, DC (March 11, 2010) – TMG adds to its impressive digital media portfolio with the launch of the National Hemophilia Foundation’s (NHF) magazine’s website, hemaware.org.  TMG continues to manage the editorial, design and production for the award-winning quarterly print version of HemAware.

Hemaware.org is a complement to the magazine, which offers people with hemophilia and other bleeding disorders health and wellness advice, the latest medical research and a tight-knit community to share their stories.  The site is refreshed with updated articles bi-weekly and with new articles and a video that correspond to the magazine’s quarterly release.

Hemaware.org features content ranging from healthcare reform issues, to advice for parents with children with bleeding disorders, to fitness and wellness tips to maintain a healthy lifestyle.

The site includes a “Community Voices” page, where members of the community can share their stories and experiences of living with a bleeding disorder.  One particularly touching entry is a user-generated video about a 5-year-old boy named Brandston titled, “My Life with Hemophilia,” in which the boy describes the infusions he needs several times a week to help his blood to clot.

Hemaware.org’s main purpose is to deliver quality content to NHF members, while offering attractive opportunities for advertisers.  TMG’s design ensures that the audience remains engaged and advertisers have key and strategic placements.

“The launch of hemaware.org reinforces NHF’s commitment to providing critical information and building a strong community for people with bleeding disorders,” said John Indence, VP of Marketing and Communications for the National Hemophilia Foundation.  “TMG’s passion for our organization combined with its expertise in quality design and editorial in print and online has proven to be an invaluable partnership for us.”

About NHF:
The National Hemophilia Foundation is dedicated to finding better treatments and cures for bleeding and clotting disorders and to preventing the complications of these disorders through education, advocacy and research. Established in 1948, the National Hemophilia Foundation has chapters throughout the country. Its programs and initiatives are made possible through the generosity of individuals, corporations and foundations as well as through a cooperative agreement with the Centers for Disease Control and Prevention (CDC).

About TMG:
As the quality leader in custom media, TMG (formerly The Magazine Group) provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Northwestern Mutual, Hilton Grand Vacations Company and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 600 awards for its work, including winning the 2009 Gold, Silver and Bronze Pearl Awards for the best website design.

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