Association Experts Reveal Best Magazine Website Strategies

TMG’s director of digital strategy, Andrew Hanelly, will moderate a webinar on November 30, 2011, 2:00 – 3:00 p.m. ET, to discover the thinking behind different approaches to association magazine websites.

The webinar, Site Scenarios: Strategies for Determining How to Present Your Publication on the Web, hosted by Association Media & Publishing (AM&P), features case studies presented by association professionals. Whether you’re just beginning to analyze this issue, or you’re re-evaluating your approach, their experiences will give you additional insight into which website strategy would work best for your goals and objectives.

Should you create an entire website dedicated to your publication? Would it be better to operate within your association's main site? Is it possible to have a separate URL for your publication without establishing a totally new site? These are the questions that present themselves as association media and publishing professionals consider how best to leverage the web.

As a digital strategist, Hanelly is especially qualified to moderate this topic. He recently presented on The Future of Websites at an AM&P Lunch and Learn, and received great reviews. Hanelly has worked with brands of all sizes – from the Fortune 500 to the association down the street – helping them harness the power of storytelling and customer service to turn their audiences into evangelists, and their skeptics into believers. In other words, he helps organizations dig deep and find what makes them special and helps them craft their messaging across platforms to communicate it to the market. Under Hanelly’s leadership, TMG’s blog, Engage, won the Gold Award for Best Blog at the Custom Content Council’s Pearl Awards in 2011.

About TMG:

TMG creates award-winning magazines, websites, videos, white papers, e-newsletters, blogs and other content marketing products for 45 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges, Georgetown University and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 700 awards for its print and online products.

###