TMG Staff Presents a Technology Lab Session at ASAE Tech Conference

Washington DC (December 6, 2011) -- TMG’s Director, Digital Strategy, Andrew Hanelly, and Vice President, Account Management, Rhonda Metheny will team up with three other speakers in a Technology Idea Lab at ASAE’s Technology Conference & Expo, December 6-8, 2011, in Washington, D.C.

The Technology Idea Lab session, What the Tech Is Going On with Your Online Communications?, will help you understand which online metrics you really need to use to measure the success of your online communications.

No matter which online vehicles your association is using to communicate with your members, they all cost time or money. What's the payoff? Whether you are tracking conversions or eyeballs, this session will look at some of the latest metrics tools.

The Technology Conference & Expo is designed for CEOs, CTOs, CIOs, CXOs, and other technology staff to gain knowledge, perspective and insight into the technology issues facing associations and nonprofits.

Andrew Hanelly, director of digital strategy for TMG, is responsible for developing strategies for SEO (search engine optimization), social media, and web marketing on behalf of TMG clients as well as acting as the brand ambassador for TMG online. Andrew grew TMG’s blog, Engage, to become a Gold Award winner for Best Blog at the Custom Content Council’s Pearl Awards in 2011. A self-described “media junkie,” Hanelly has grown several websites from infancy to highly trafficked, revenue-generating ventures. Formerly with Active Interest Media, Hanelly helped to develop online audiences for several of the company’s niche brands including Yoga Journal, Backpacker, Log Home Living, and Old House Journal.

Rhonda Metheny, Vice President, Account Management has been with TMG for 22 years, serving as a liaison between client organizations and the TMG creative team. Her portfolio of clients includes many associations, where she has helped develop and evolve print and online publishing programs, websites, and social media programs. She serves on the ASAE Communications Section Council, and is currently the chair of the Education Working Group. Her background also includes editing, managing association publications, printing, and 15 years as an Adjunct Professor in the visual design department at Montgomery College.

About TMG:
TMG creates award-winning magazines, websites, videos, white papers, e-newsletters, blogs and other content marketing products for 45 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges, Georgetown University and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 700 awards for its print and online products.