JCK’s Success Story Featured in MinOnline
- Min called JCK’s turnaround “a diamond emerging from potentially rough environs” -
New York, NY (April 19, 2012)—Just two years after Reed Exhibitions tapped TMG Custom Media to manage JCK’s content properties, JCK and JCK Online is featured in Min Online as a case study of a media property’s major turnaround by double-downing on the print magazine while increasing its digital presence. Print revenues are up 33% from last year and online revenues are up 100%.
Min writes, “Most noteworthy, however, was the publisher’s unification of the JCK brand across media. Rather than simply reenergizing the print pub, TMG simultaneously upgraded its online presence. They connected previously disparate sites for the magazine and its annual Las Vegas trade show, and added a third connected online component, JCK Marketplace. It established a singular brand identity across print, digital and events including consistent fonts, logos and messaging.”
JCK recently won five “Best of the Web” awards from Min, including “Best Overall Digital Excellence.”
JCK Publisher Mark Smelzer told Min, “If you don’t create a self-fulfilling prophecy and don’t cut, cut, cut but rather invest and improve, you’re going to be successful.”
Read the full article here: http://www.minonline.com/news/Synergy-Minded-JCK-Dazzles-Across-All-Medi...
About TMG Custom Media:
TMG creates award-winning magazines, websites, videos, white papers, e-newsletters, blogs and mobile apps for 45 corporations, associations and nonprofits. Its clients include companies such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions and CDW; associations such as Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; education organizations such as American Association of Community Colleges, Georgetown University and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 700 awards for its print and online products.