Top Content Marketing and Digital Executive Matthew Petersen Joins TMG Custom Media as President  

Washington, DC (January 9, 2012) – Responding to major growth in the company and in the overall content marketing industry, TMG Custom Media has tapped Matthew (“Matt”) Petersen to serve as President. Petersen, who will report to co-CEOs Jane Ottenberg and Richard Creighton, will lead TMG as it continues to help clients grow through powerful custom content programs.
 
Petersen is one of the most accomplished content marketing executives in the country, having been described as a “marketing genius” by Mediabistro, among other accolades. He was named one of min magazine’s Most Intriguing People in 2008, an honor that coincidentally went to Jane Ottenberg the following year.

"Matt adds strategic and operational leadership in a period of extraordinary growth for TMG," says Ottenberg. "He is a natural leader. Most important, his values are a perfect match with those of the amazing and passionate professionals at TMG. We couldn’t be happier.”

"His experience in integrated media, digital marketing, and CRM will expand and fortify TMG's value to our clients, and will prove invaluable as the company expands its offerings and client base,” says Richard Creighton.

Petersen was previously Senior Vice President and Head of Hearst Marketing Services, where he was part of the leadership team that led the successful acquisition of iCrossing, one of the largest independent digital marketing agencies. Prior to Hearst, Petersen spent 23 years at Meredith, where he rose to be Senior Vice President, Meredith Integrated Marketing. In this role, Petersen managed a staff of 450, led the business into the digital age, and grew revenues from $35 million to more than $150 million. 

Content marketing has grown to be one of the most effective marketing solutions for companies, with studies indicating it is more impactful than traditional advertising. It is estimated to be a $47 billion industry. TMG is one of the largest custom media companies in the country.

“TMG has such a strong heritage in branded content and understands how to create, facilitate, and distribute authentic content for brands and organizations,” says Petersen. “I am delighted to join this company and work with custom marketing visionaries Richard and Jane, at a time of accelerated growth for the industry and TMG. I look forward to further expanding the client base and adding new and innovative content capabilities to current clients.”

About TMG Custom Media:

TMG creates award-winning magazines, websites, videos, social media, white papers, e-newsletters, blogs, and other content marketing products for 50 corporations, associations, and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions, and CDW; associations such as the Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as the American Diabetes Association, the Lupus Foundation of America, and Cleveland Clinic; educational organizations such as the American Association of Community Colleges, Georgetown University, and EDUCAUSE; and scholarly institutions such as the Brookings Institution and the Aspen Institute. The firm has won more than 700 awards for its print and online products.

 
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